Jan 7, 2021
3 Effective Ways to Make More Conversions
Let your website bring more results, no matter what business you’re in.
Increasing your conversion rates is crucial to the success of your business. While conversions look different to each and every business, it is the most important action your prospects can take. For some conversions are a sale, other companies require subscription registration, and for others, it is simply signing up for emails. Whatever your conversion goal is, it is essential to maintain a focus on steadily increasing this rate.
Essentially, a conversion one of the final actions in your funnel. For many eCommerce businesses, this means making a sale. To figure out what your conversion rate is can be easily calculated — just divide the number of conversions by the number of total visits to your site, and you will have your rate. In eCommerce, an excellent average conversion rate is between one and two percent.
Conversions are an essential key performance indicator, or KPI, to assess the effectiveness and responsiveness of your efforts. Conversions can be costly, which is why you want to ensure that you are taking the necessary and correct steps to make as many as possible. Everything that goes into making a conversion — marketing, sales funnel creation, sales copy, etc., needs to clearly contribute to increasing your conversion rate. Otherwise, you aren’t correctly allocating or executing the allowance of your funds.
How do you make more conversions?
Whether your conversion rate is low, or you are only looking to grow upon your current business, there are many different things that you can try to increase your conversion rate. Making more conversions can be somewhat singular to each different company. However, there are a few things that nearly every business can try to help increase their number of conversions.
Keep reading to learn the three most effective ways to make more conversions.
Create A Goal for Your Website
Most eCommerce businesses have the ultimate goal of making a sale, and some even have a specific dollar amount that they prefer to reach for each sale. For other companies, their goals may look different. No matter what function you need your website to serve, you have to have a clear goal. Not only is a goal essential to aligning all of your efforts, but it is also necessary to have something to measure the effectiveness of all of your sales and marketing functions.
Without a goal, you will be pouring time and energy into trying to make more sales and convert more leads without truly knowing why you are doing it and how you can measure your success. How are you really going to know what works and what does not work for your business if you don’t know why you are taking a certain action or how you can measure the success of that action?
Of course, there are many different goals that your website can have, such as increasing sales, creating quality content, becoming an authoritative resource in your industry, or even building your brand. However, you need to develop and focus on the goal that is mostly linked to your specific form of conversion, and this is usually a sales or business-related goal.
The goal should not be something like “get visitors to read the copy about our products” or “make sure visitors respond well to the new logo,” Your goal needs to go after something and should be strongly tied to your call to action. If your goal includes language like sign up, purchase, get a quote, buy now, make an appointment, or register, then you are on the right track.
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Communicate Your Value Proposition
Your website should clearly communicate a compelling value proposition. If your prospects and leads do not know how you are making their lives better, easier, or how your product or service is specifically adding more value to their life, then they simply will not convert. The reason is that they don’t know why they should, and you are not telling them. Or, if you are stating your value proposition, then it isn’t clear enough, and they can’t figure out why.
The potential of your conversions is determined by your value proposition — which makes it the singular, most important factor of conversion. Your value proposition is the primary reason that prospect or lead should complete your call to action. This needs to be a short, concise, and captivating purpose for your potential customer, user, or visitor to act. Many business owners try to improve their conversion rates by focusing on things like their marketing, site design, and other outreach aspects. However, without a strong value prop, all of that effort will be for nothing without the proposition to fortify the message.
How do you create a good value proposition? There are two things that you need to keep in mind when creating or evaluating your value proposition.
1. It has to be different from what your competitors offer.
2. You can match your competitors on nearly every level or aspect of your business, but you must excel in at least one crucial element to add value to your potential customers.
Figure out what makes you stand out from your competition. Does it actually add value to your customers’ lives, the meaning is what makes you stand out important to them? Can you do what your competitors do faster, cheaper, better, or with fewer steps? Fantastic — tell your customers about it, and tell them why it means their life is better with your product or service.
Optimize Your Sales Funnel
Sometimes the problem with a poor conversion rate, or one that just won’t seem to move up, is that you are asking for your leads to act at the wrong time. Most businesses make the mistake of asking their potential customers to do something before they have told them why — before they have communicated their value proposition. If a prospect or lead is at the top of your funnel, they are likely just browsing and are not yet ready to make a purchase or complete an action. This is not the time to try to pull a hard sell, especially considering that people tend to lose interest once they know that they are trying to be sold on something.
An important thing to keep in mind that the more expensive or complicated your product or service is, the more time your leads need before they are ready to act or commit to something they have never tried before. There are many ways to help move them along your funnel to conversion, including free trials, money-back guarantees, and other tactics used to help make them feel more comfortable. Ultimately, they usually need time, which means that you have to slow down and create a funnel that develops trust, healthy relationships, and demonstrates your expertise.
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The Bottom Line
Your business needs to convert to continue operating and generating revenue to be successful. Conversion rates and improving your conversions should always be a top priority for any business — especially those in eCommerce or those operating within the digital space. Understanding how to increase your conversions is essential to developing your business and helping it grow. Ultimately, a clear goal, compelling value proposition, and properly crafted sales funnel are what every single business needs to increase and continuously develop their conversions. Hire an expert from fiverr, if you need a good hand.
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