6 Best Email Marketing Tools for 2020

A lot of your success in marketing with email depends completely on the email marketing tool you choose because they are entirely responsible for making sure that your emails are actually getting delivered and getting delivered at the right time as you want.

If you’re not careful enough while choosing an email marketing software for your business, then you will end up paying a lot more money for fewer features and terrible email deliverability rates.

What to Look for in a perfect Email Marketing software?

A good email marketing tool will offer you an easy user interface (UI). And generally drag and drop which needs to cs background and tech knowledge.

Creating a newsletter or a campaign or automation will be super easy with a good email marketing software. It will make you able to send bulk emails that are actually targeted without any kind of hassle. Which is also known as Automation.

Along with that, your email marketing tool should make it easy to track the performance of your email marketing campaigns and to manage your contacts easily.

And most importantly, your email marketing tool should ensure that emails that you send are not ending up in the spam folder.

Let’s have a look at the features and pricing of some of the most familiar email marketing tool.

1. Mailchimp

Mailchimp is one of the simplest and straightforward email marketing tools in the market. More than 10 million people use it to send over 1billion emails daily.

The interface is intuitive and easy-to-use. When you sign up in Mailchimp for the first time. Mailchimp will really amaze you with its beautiful, user-friendly interface. Creating an email in MailChimp is super easy. Even a newbie can make awesome looking emails for their business.

It is completely customizable. MailChimp comes with a lot of good quality email templates and it also allows users to customize the templates and use them in their purposes. And also no worries if you work with a team. Mailchimp allows multiple users in a single account. So your work becomes so much easy here in MailChimp. MailChimp grows with you. Whether you need to send it to 50 or 5,000, MailChimp has the solution for you.

MailChimp offers a FREE package for its users for up to 2,000 subscribers and 12,000 emails per month with no daily email sending limitations.

And its paid packages start at only 10$. The FREE package even allows you to create an automated email system, email marketing campaign, edit and customize email templates and even allows you to create Landing Pages for your business.

2. Constant Contact

Constant contact also comes with a wonderful user interface (UI). Constant Contacts paid packages start from 20$ month.

This basic paid package allows us to send unlimited emails per month with fully customizable templates but with only one pop up form style, which is not customizable. Also in this package, constant contact can only be integrated with Shopify stores. So, if you are looking for an email marketing tool for your woo-commerce website, you need to check out the ‘Email Plus’ package which starts from 45$ month.

Now let’s talk about the ‘Email Plus’ package. This package (which starts from 45$ per month) comes with a lot of features. Along with an unlimited number of emails and customizable email templates, here is a SHORT list of interesting things you can do with this premium package.

Ecommerce Marketing Advanced — With this feature you can add products directly from your Shopify or WooCommerce store into your email templates.

Customizable Pop-Up Forms — This feature allows you to customize your pop-up forms and make it more effective for your business.

Event Marketing — Constant Contact has pre-built integration with Eventbrite. This feature made it easy to create professional emails to promote your events, track registrations, send follow up emails, and import registrants as contacts.

Coupons — With this feature, you can easily drive traffic to your website with mobile-responsive coupons.

You can directly check the rest from here.

[ Resource — https://www.constantcontact.com/global/price-plans ]

3. Klaviyo

Klaviyo is another competitor in the Email Marketing business. They are helping businesses with owned marketing channels-email, SMS, web, and in-app notifications and many more.

Brands like Chubbies, Huckberry, and ColourPop are growing and expanding their business through Klaviyo.

Why you should use Klaviyo?

• Influential integration: From shipping solutions to reward programs, Klaviyo offers you hundreds of pre-built integration.
• Dynamic Forms and Personalization: Kalviyo has FREE from builder which allows its users to customize forms to collect information from customers and grow the list of customers without knowing coding.
• Centralized customer profiles: The customer profile provides a unified view of your customer’s actions, preferences, behaviors, and history.

4. SendInBlue

SendInBlue is a software as a service solution for relationship marketing. SendInBlue also comes with a FREE plan which allows its users to send 300 e-mails a day. Paid packages start from 25$ per month which is called ‘Lite’ is for 40,000 emails per month with no daily sending limitations. Their best-selling package is called ‘Premium’ which costs 66$ per month comes with 1,20,000 emails per month along with Facebook Ads, Send time optimization, Landing page builder, Unlimited Automation workflows, Multi-user access and many more.

Creating a Professional looking Email is super easy here. Either you can choose any of the templates from the Email template library or you can make one from the sketch! There are content blocks over there and you just need to drag and drop.

So, SendInBlue can be a good choice for your email marketing.

5. GetResponse

Get response has been in Email Marketing Business since 1998 and according to their official announcement, there are over 3,50,000 businesses using GetResponse for their business growth.

With Getresponse, creating a mailing list and capturing data onto it is super easy. Also, Getresponse allows its users to create newsletters that can be sent to the subscribers from the mailing list, automate emails to subscribers via the use of ‘autoresponders’, view and analyze statistics related to email marketing campaigns — open rate, click-through, forwards and many more.

The pricing of Getresponse is also reasonable. They have a total of four plans which are Basic, Plus, Professional and Enterprise. The Basic Plan starts at 15$ per month which allows sending an unlimited number of emails per month to up to 1000 subscribers.

The ‘Basic’ plan contains Email marketing, Autoresponders, Unlimited landing pages, Unlimited automation templates, One Sales funnel, Unlimited lead funnels, Facebook Ads and Sell e-products feature.

An interesting thing is, you can customize the number of subscribers in any plan. That means, only the number of subscribers will be upgraded and the rest features will remain the same — which is pretty much awesome for small business.

The other packages contain many interesting and features for email marketing. You can check out the plans from here — https://secure.getresponse.com/pricing/en

Replify is a modern sales platform to automate account-based marketing. Replyify comes with a FREE plan for up to 25 active contacts along with Google Apps/Gmail, Email sequencing, Open & click tracking, Bounce detection, Auto-pause on reply and many more!

Why should you choose Replyify?

Because Replyify works with one-click integration. You do not even need to learn any software. Neither needs any kind of IT skill. It works with Gmail, Office365, Exchange or any other email host.

Originally published at http://blog.mofidulalam.com on March 13, 2020.