How [search ad + remarketing ad] is a great tool for your business growth
Yes, I am talking about a great combo — search ad+remarketing ad.
People search on google for products/services similar to yours, are the right audience for your business. Now think, people search on google, and they find your product/service because you set the google search ad.
A travel agency who sells tickets used this keyword in their search ad, which is used 135,000 times a month on google search. Now imagine the traffic that the travel agency is getting on their website through the ad.
Lot of visitors came to their website, more than 50% of them never made any purchase, and they went away.
But the travel agency was aggressive and they knew that A good marketing principles to keep in mind is that most people need to hear your message 7 times before they decide to buy your product or service.
So they made a plan to bring those visitors back. They made google remarketing ad. Now those visitors started to see their ad everywhere online and they turned out to be their customer.
