How to Find and Convert Prospects into Clients

Marketing Strategy that generate leads and convert them into customers. Best Strategy for Business Growth.

How to find and convert prospects into clients

Traffic generation strategy largely rests on people of various brackets, interests, and behaviors. Technology has been developed, in years, to rightly track them.

Bringing traffic to website requires ONE simple step — promoting it to right people. How this ‘right’ can be defined — people who has interests in your service. Traffic generation to conversion is a customer experience journey where a set of tools are required.

Now, let us talk about them.

TRAFFIC

Google has developed tools to generate traffic to website, and they are: search ad, display ad, shopping, video. Your website needs to reach those who are looking for what it provides, and that’s exactly where google search ad works with text ad. People search with relevant keywords on google, and your website shows up.

Search ad: effective way to reach customers of relevant interest and get them visit site with text ad.

Display ad: it requires assets including logo, images of various sizes to dynamically fit in the other pages across the web.

Gmail campaign: Gmail ads are interactive ads that show up at the top of your inbox tabs. Some of these ads are expandable. When you click one of these ads, it may expand just like an email. The expanded ad can include images, video, or embedded forms. Gmail ads help you connect with potential customers in a more personal format.

What is search ad? If we look at the trends, when people search/ look for products or services, they search on google with some words or phrases. These words/ phrases are called keywords. The biggest question is — what are those keywords they use? How many people are using those keywords? The larger the number is, the bigger the popularity of the keyword is.

Now, look at this long tail keyword cheap air tickets, the monthly search volume of the keyword is 135,000. It means this keyword is used for 135,000 times in a month, very popular keyword — no doubt. Now imagine, when people are using this keyword while searching on google, your ad pops up, and you get traffic.

This is how search ad works! Set the keywords that most people use to search your product or service, set the budget for the ad, create the ad, you get those people on your page.

Facebook ad is another way of generating traffic to website. Best results come from setting the ad for right audience adjusting their age, gender, location, occupation, interest and job profile with right kind of creative.

Search Engine Optimization (SEO)

What if you get tons of traffic, and you don’t spend money for that? Cool — right? Yeah, SEO is the perfect tool for that. The content that your page contains, URL it uses, title your page has got, or meta description that states what your page is about, backlinks that redirects other page visitors to come to your page — all can be optimized with google search engine, so that when people search, they find you easily.

TRACKING & RETARGETING

For google, site tag is what it requires to track visitors. Ads can be remarketed to people who’ve visited your website by adding the remarketing global site tag and event snippets to your website. The global site tag is a web tagging library for Google’s site measurement, conversion tracking, and remarketing products. It’s a block of code that adds your website visitors to remarketing lists, which will allow you to target your ads to these visitors. For facebook, pixel setup inside the website helps to track the visitors, who later can be retargeted for promotion.

You set the pixel at your site to track visitors, did promotions and now your pixel has enough activity to start optimizing your ads — now you receive this message from facebook. Once you receive it, you can set custom audience using the pixel.

Opt-in form is email collection form setup at website, which pops up when a visitor visits the site. Usually it comes with offer and asks the visitor to submit email address. The submitted email address directly gets stored in email marketing system, such as mailchimp or constant contact.

Subscription for fb messenger marketing/ push notification

80% of business-to-customer communication is going to be done through bot messengers within the next three to five years. Messenger marketing is a new and increasingly popular way to communicate with prospects, leads, and customers. As a marketing channel it boasts better engagement than any other channel out there. A code has to be embedded in site to install subscription option.

Subscription based push notification is another way of tracking visitors, communicating with prospects, leads and customers. A piece of code is to be embedded in site to execute subscription process.

Originally published at https://blog.mofidulalam.com on January 28, 2020.