How to Reach Your Competitors’ Customers to Sell More
Imagine — Your competitors spent over millions of dollars attracting their potential customers to visit their website, and you can reach them with one single ad.
20-30% of them came to their website, meaning they were the right audience. So your competitors have failed 70–80% in targeting the audience. This is what happens when we try to do online ads. We get an average rate of 20% clicks in campaigns.
Today, I will show you how you can target those people who visited your competitors' websites. Since they visited your competitors’ websites, they are supposed to be the right potential customers. Your targeting success is 100%.
Now, when you can target those 20–30%, it means you are targeting 100% of your potential customers.
Let’s jump into how to do that.
Do competitor research
Find out who your competitors are. If you are a local business, you can easily find them with their service and location. Please make a list of them in an excel sheet, including their websites.
With each website, use ubersuggest to understand your competitors' online strengths, including keywords they use, the traffic they have on their site. It will give you better insight into your competitors’ marketing strategy.
Target with Google ads
Go to google ads and when you are setting your target audience, select manual targeting.
In the audience part, choose BROWSE and select Affinity and Custom Affinity
Now, choose the +CUSTOM AFFINITY AUDIENCE blue button below.
Now create an appropriate Audience name and write a description if required. In defining the audience by adding relevant interests, URLs, places or apps, choose URL and add your competitors' website URLs.
Now, write your audience name, you can write a description if it helps you in the future, and add the website URLs of your competitors’ websites here. And SAVE it.
Your audience setup is done. Now add the ad assets and write compelling Headlines and description of the campaign. Boom! You’re done!
Google will show your ads to people who visited your competitors’ websites. Your most desired target audience!