The Good to Great Strategies for Already Freelancers
And taking the break works best for me.
Are you stuck in good? The worst enemy of great is remaining in the good realm. Break it.
Learning new skills
To continue learning is the best attitude when you’re a freelancer. Use all the online learning platforms, learn skills. Analyze the market need of the skills, find the best course, and learn it. Not all the courses you will love, skip them that you don’t love. Just learn the skills you enjoy. There are plenty of online learning platforms like udemy, Learn, skillshop.
I learned absolutely a new skill in how to build messenger chatbot with manychat at manychat free course platform when I was a project proposal writer, which in the later stage of my career turned out to be the best seller and gave me huge money.
Now I am learning local SEO so that I can provide marketing support to local businesses. You can try too.
Understand client expectations clearly
It is the communication part, the critical one. I never am happy with their written requirements. It confuses me. So I set a meeting on a mutually convenient schedule, and I talk. I ask a lot of questions. Sometimes I use questionnaires.
I make a list of deliverables and get it approved by the client.
Make sure my clients win
I honestly want my clients to win. With my delivery, my clients earn something new. I follow them up. Usually, I use WhatsApp to connect them online. So reaching them and asking them, “Hey, How’re things going” is relatively easy.
Never underestimate the power of review
People value reviews. When your service quality exceeds expectations, the possibility is high that you will get a useful review.
Update profile, services, and prices regularly
To be in line with the relevant, this has been my regular practice. Interestingly, every time I look at my previously written pieces, I find it not up to the mark.
Also, I revise prices as and when needed.
Upselling is a good strategy
The upselling strategy works well for me. Many times it so happens that a client who I provided with email marketing earlier purchased the google advertising services next month. You can follow up and get a good result.
Among the many upselling strategies, Free tips work best. IF you maintain a customer database and an email marketing system, you can easily send free tips relevant to the service you provided to the customer earlier. I have my own blog, that I write about free marketing tips and email to my customers.
Surely, those free tips should look helpful to your customers.
Also make sure you have a website, with your own name. If you are on freelance market places, use your own name. Google will track your name, and if you have your own website with your own name having all the services you provide on it, you will get the privilege of being found on google search.
Make sure you have a website on your name then. I got my own website and many of my clients regularly take my services from there.
Take a break
Ah! Finally! I take a break from work regularly. It helps me get freshened up and renew my energy level.
What’s the best strategy that works best for you?
Also, read How I Made Multiple Sources of Income Online.